EVERY DOOR DIRECT MAIL by the U.S. Postal Service
If you are a small business looking to expand your marketing influence in the local community and advertise directly to people in your area, Every Door Direct Mail (EDDM) is the solution for you.
What is Every Door Direct Mail?
Every Door Direct Mail (EDDM) is a service provided by the United States Postal Service created specifically to help the small business advertise to their immediate vicinity. The beauty of EDDM is that you do not need to have specific names or addresses of the geographic location that you want to reach. This USPS service simply takes the zip code of the area that you wish to target and delivers your message to every active address in that zip code region.
How does EDDM work?
Here at Discounted Printing, we offer many postcard sizes that meet the EDDM requirements. If your marketing purpose for the postcard is for EDDM, check out the “Size” dropdown menu when making your order selection and you will see the variety of 4-color offset postcards that meet USPS specifications. After designing and ordering your postcards, you take them just take them to your local post office for mailing.
Benefits of EDDM
There are many sizes of postcards to choose from! This means that you can cater your marketing message to whatever design and impact you desire for your local advertising campaign, and all varieties of businesses can benefit from some sort of EDDM marketing.
EDDM gets your message directly into the hands of potential future clients. With a message specific to your local demographic, you can spread the word about your company so entire neighborhoods become aware of your products or services. The EDDM program is ideal and especially cost effective if your business is trying to market to entire neighborhoods. Local companies such as real estate agents, restaurants, and auto dealerships are just a few of the businesses for which this program would be perfect for.
Keep in mind that this program is not designed for businesses who are looking to target specific consumers based on certain criteria such as household income, gender, age, or other particular qualifications.
Implementing the use of postcard marketing can get you more bang for your buck. Postage can be as low as 14 cents per unit! And you do not have to purchase a list and pay a mailhouse for the mail preparation, sorting, and other processing and handling.
In addition to spreading your message in brilliant color and eye-catching design, you can also use postcards to spread coupons, specials, new events, and store maps to work to lure both new and existing customers through your doors.
I’m new to EDDM
EDDM can be a great advertising tool for the small business, but using EDDM as a means of marketing for the first time is a little complicated, so we highly recommend becoming familiar with all information that the USPS offers on their website.
As far as cost, EDDM is a great solution if you plan on sending mailings more than 4 times a year because once you get it set up and you are familiar with the process, it can save your company and marketing budget a lot of money. However, if you only intent to send mailings out once or twice a year, it's likely a wiser investment to use direct mail since we take care of the whole process for you.
Keep in mind that not every post office participates in EDDM, so be sure to be in touch with the post office you plan on using before you order your material.
For more details about EDDM, click here to visit the USPS site.